Basic Social

• Monthly Investment: $250

• Key Inclusions:

  • Management of 1–2 Social Platforms (e.g., Facebook, Instagram)
  • Up to 8 Posts/Month (text + basic graphics)
  • Basic Community Management (responding to comments/messages)
  • Monthly Performance Report (engagement, growth)

Pro Social

• Monthly Investment: $500

• Key Inclusions:

  • Management of Up to 3 Social Platforms
  • Up to 16 Posts/Month (custom visuals, branded templates)
  • Basic Social Media Advertising Setup & Monitoring
  • Weekly Engagement & Community Management
  • Monthly Analytics & Strategy Optimization

Custom Social

• Monthly Investment: $1,000+

• Key Inclusions:

  • Comprehensive Strategy & Advanced Creative Content (reels, videos, stories)
  • Management of Multiple Social Platforms (could include TikTok, LinkedIn, YouTube, Pinterest)
  • Advanced Paid Ad Management & Audience Targeting
  • Influencer Collaboration / Outreach
  • Bi-Weekly or Weekly Strategy Calls & Detailed Reporting
  • Dedicated Social Media Manager

Basic Content

• Monthly Investment: $250

• Key Inclusions:

• • Up to 4 Blog Posts/Month (500–800 words each)
  • Basic Editorial Calendar & Topic Ideation
  • SEO-Optimized Content (keyword usage, meta descriptions)
  • Stock Imagery Included
  • Monthly Content Performance Overview

Pro Content

• Monthly Investment: $600

• Key Inclusions:

  • Up to 8 Blog Posts/Month (800–1,200 words each)
  • Detailed Editorial Calendar with Keyword Strategy
  • Infographics or Visual Collateral (1–2 per month)
  • SEO Optimization + Internal Linking
  • Content Promotion on Social Channels
  • Monthly Analytics & Recommendations

Custom Content

• Monthly Investment: $1,000+

• Key Inclusions:

  • Fully Tailored Content Strategy & Calendar (blogs, whitepapers, case studies, eBooks)
  • Longer-Form & Multimedia Content (videos, podcasts, infographics)
  • In-Depth SEO Integration & Advanced Keyword Targeting
  • Distribution & Promotion Plan (email + social + partnerships)
  • Team of Writers & Designers for Quick Turnaround
  • Detailed Analytics with Conversion Tracking

Investment:

Starts at $1000 per month and scales up based on campaign frequency and complexity.

Key Inclusions 

1. Strategy & Planning

   • Detailed Email Marketing Roadmap (quarterly or monthly)
   • Audience Segmentation & List Management
   • Deliverability Optimization & Compliance (CAN-SPAM, GDPR if needed)

2. Campaign Creation & Execution

   • Branded Email Templates (mobile-responsive)
   • Personalization & Dynamic Content Setup
   • Frequency Flexible: From 2 campaigns to multiple targeted sends per month
   • Drip Campaign/Workflow Setups (e.g., welcome series, abandoned cart, reactivation)

3. Testing & Optimization

   • A/B Testing (subject lines, design, send times)
   • Advanced Segmentation (behavior-based triggers, demographic filters)
   • Automated Journey Mapping & Lead Nurturing

4. Analytics & Reporting

   • Custom Dashboard Tracking (opens, clicks, conversions, ROI)
   • Monthly or Bi-Weekly Performance Reviews
   • Recommendations for Ongoing Improvements

5. Integration & Growth

   • CRM Integration (HubSpot, Salesforce, etc.) for Lead Management
   • Cross-Channel Promotion (tie-ins with Social Media, Website CTAs)
   • Campaign Expansion (seasonal promos, product launches, loyalty programs)

Additional/Optional Upgrades

• Dedicated Email Marketing Specialist on Retainer
• Copywriting Team for Large-Scale Email Sequences
• Advanced E-commerce Integrations (Shopify, WooCommerce)
• SMS Marketing Add-On to Complement Email Flows

Investment:

Starts at $1,000 (one-time) and scales up depending on project scope.

Key Inclusions :

1. Brand Strategy & Research

   • Competitive Analysis and Market Research
   • Brand Archetype Exploration and Positioning
   • Mission, Vision, and Core Values Development

2. Logo & Visual Identity

   • Multiple Logo Concepts with Unlimited Revisions
   • Custom Color Palette, Typography, and Iconography
   • Brand Style Guide (logo usage, color codes, typography guidelines, do’s & don’ts)

3. Messaging & Storytelling

   • Tagline/Slogan Development
   • Brand Story & Messaging Framework for Marketing Materials
   • Tone-of-Voice Guidelines for Consistent Communication

4. Design Collateral

   • Branded Templates (social media, stationery, pitch decks, email signatures)
   • Packaging Design (if applicable)
   • Merch & Promotional Material Design (if applicable)

5. Implementation & Support

   • Final Deliverables in All Required Formats (print, digital, vector)
   • Dedicated Brand Consultant/Creative Director for Ongoing Strategy
   • Additional Guidance for Website, Signage, or Product Mockups (as needed)

Additional/Optional Upgrades

• Photography & Videography for Brand Campaigns
• Custom Illustration & Icon Libraries
• Full Merch & Packaging Production Liaison (managing vendors)