WordPress Website Design & Development for Marcelo Bermann – Home Painter

Overview

Marcelo Bermann, a professional home painter, approached us with a website that struggled to represent his brand and services effectively. His original WordPress website was outdated, slow, and lacked the functionality necessary to attract and retain visitors. Marcelo sought a complete redesign to improve user experience, enhance aesthetics, and drive more leads for his painting services.

  • ClientSettlefield Corp
  • LocationML City, San Dieago
  • ServicesSocial Campaigns
  • CategoryDigital Marketing
  • DateJuly 28, 2017
  • Websitewww.caspiar.com

Launch Project

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Challenges

Marcelo’s website faced several critical challenges:

  • Outdated Design: The site’s layout and appearance were outdated, making it difficult to attract potential clients or showcase Marcelo’s expertise in home painting.
  • Poor User Experience: Navigation was unclear, and the mobile responsiveness was inadequate, which hindered usability, especially on mobile devices.
  • Slow Load Times: Marcelo’s original website had unoptimized images and no caching, leading to slow load times that deterred visitors.
  • Lack of SEO Optimization: The website had a limited SEO setup, making it hard to rank in local search results for home painting services.

 

Solution

To address these issues, we implemented a complete website redesign and development approach focused on usability, speed, and SEO optimization:

  • Modern, Professional Design: We designed a visually appealing and professional website that aligns with Marcelo’s brand, using a modern WordPress theme to showcase his portfolio and services effectively.
  • Enhanced User Experience & Navigation: We improved the navigation by organizing services, contact information, and galleries into accessible sections. We also implemented a mobile-responsive design to ensure the site functions smoothly on all devices.
  • Performance Optimization: By optimizing images, enabling caching, and streamlining code, we significantly improved the website’s load speed. Marcelo’s site now loads quickly, keeping visitors engaged and reducing bounce rates.
  • Local SEO Optimization: We implemented local SEO strategies, optimizing on-page SEO elements such as titles, meta descriptions, and keywords relevant to “home painting services” in Marcelo’s region. We also installed an SEO plugin for ongoing optimization.

 

Results

After the redesign, Marcelo’s website performance and user engagement improved significantly:

  • 70% Faster Load Times: Load times reduced from over 5 seconds to under 2.5 seconds, creating a smoother browsing experience.
  • Improved User Engagement: The modern design and organized layout resulted in a 30% increase in page views and a higher average time spent on the site.
  • Increased Search Visibility: With local SEO optimizations, Marcelo’s website now ranks on the first page of Google for key terms like “home painting services [City Name].”
  • Higher Conversion Rate: The enhanced layout and easy-to-find contact information led to a 20% increase in contact form submissions from potential clients.

 

Visuals

 

 

 

Client Testimonial

“The team transformed my website into a professional and user-friendly site that truly represents my business. I’ve noticed more engagement and clients reaching out directly from the site. Their work has made a huge difference in my online presence!” – Marcelo Bermann

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